Vera has many strings to her bow, and wanted a video that could put this across in a clear and accessible way, boosting sales for her courses while acting as a showcase for her academic work - as well as her art practice.

Goals for this project:

• To create a video that reflects Veras's personality

• Tell a story to help build trust and help the audience to know her

• Create a video that helps people to know her practice and that helps her to get more bookings

Outcomes:

• More calls looking to book into her classes

• Streamlining of her booking process

• Works as a CV for getting lecturing jobs

• Overall marketing improved