It was our absolute pleasure working with Umac Precision in Kells Tech Hub (part of Meath Enterprise) to help them create a video startegy to help them grow their business. Part of the remit with this Brand Story Video was to help forge the new identity of UMAC Group’s new branch of the business… UMAC Precision. We needed to make a clear distinction in their client’s minds between the two iterations of the company… and what better way to build a company’s distinct identity than a Brand Story Video?! This is the first part of their video strategy, we also created Service Videos and did Staff Headshots as well as creating a Banner Video for their website.

Goals for this project:

• Provide a warmer upper for sending prior to trade shows etc.

• To create a video that reflects the professionalism and personality of UMAC Precision

• Tell a story to help build trust and help the audience know Umac

• Create Social Media Content tool kit

Outcomes:

• Equipped the sales team to optimise the impact of their trips abroad

• Helped to forge new company’s identity & brand

• Long-form video to connect with customers

• Sales closed quicker

• Marketing improved allround