Food Surplus Management Ltd are one of Ireland's biggest food waste companies and they are committed to converting food surplus into renewable energy sources. What they do and how they do it is a complex enough process and difficult and time-consuming to explain in text or verbally. They needed to be able to convey everything that they are about, and the sheer scope of their operation in a way that was visually appealing and communicated clearly to their target audience.

Goals for this project:

• To help their potential customers feel like they have met FSM

• To position FSM in the market - convey that although they are Ireland’s leading food surplus management company they are still a family-run operation

• To help potential customers understand their brand and what they do in a clear and concise way

• To put across the need for the services that FSM provide and why this is so important

• Create a video that saves them time having to explain what they do

• Create Social Media Content from B-Roll and interviews for sharing weekly

Outcomes:

• Customers get why and what they do

• 3 months of Social content

• Sales process speeded up - more sales closed quickly

• Company’s morale boosted by seeing how far they have come