It was a great pleasure collaborating with FSM in Trim, Co.Meath to develop a video strategy aimed at enhancing their business growth. They opted for a suite of videos that includes a Brand Story Video, a Training Video and a Social Media Pack - in this case consisting of twelve videos. The primary objective of this particular video was to educate their target audience about the positive impact their work has on the environment.

FSM effectively collect, segregate and then transport food waste to anaerobic digesters, where it undergoes a transformation into biogas. This biogas is then utilised to supply the national grid with energy and also to power a portion of their fleet.

These short-form social media videos are deployed in scheduled posts on various platforms and are used to educate and to constantly refresh FSM’s marketing presence, keeping them in their customer’s sight-lines and driving traffic to their website where they can watch the longer form videos like the Brand Story Video.